文旅融合驱动乡村振兴:内在机制与实证检验

The Integration of Culture and Tourism Driving Rural Revitalization:Intrinsic Mechanism and Empirical Test

为探究文旅融合对乡村振兴的影响及作用机制,以分析文旅融合驱动乡村振兴的内在机理为基础,构建文旅融合和乡村振兴指标体系,基于2000—2019年我国282个城市面板数据,采用计量模型进行实证检验。研究发现:文旅融合显著提高了乡村振兴水平,且这一结论在一系列稳健性检验下依然成立。异质性分析发现,文旅融合的乡村振兴效应在经济发展水平高、旅游资源禀赋优的地区和东部沿海地区更显著。影响机制分析表明,文旅融合通过促进对乡村的投资和提升乡村基本公共服务水平,进而推动乡村全面发展。空间溢出分析发现,文旅融合不仅促进本地区乡村发展,还带动周边地区乡村发展。研究不仅厘清了文旅融合助推乡村振兴的内在机制,也为促进文旅融合高质量发展,推动乡村振兴提供经验参考。

In order to explore the impact and mechanism of cultural and tourism integration on rural revitalization,through the analysis of its internal mechanism,we construct an indicator system of cultural and tourism integration and rural revitalization,and then empirically test it on the basis of the panel data of 282 cities in China in the period of 2000-2019 by using the econometric model.The study finds that cultural and tourism integration significantly improves the level of rural revitalization,and this conclusion still holds under a series of robustness tests.Heterogeneity analysis shows that the effect of cultural and tourism integration on rural revitalization is more significant in the areas with high level of economic development,superior endowment of tourism resources,and the eastern coastal areas.Analysis of the impact mechanism shows that cultural and tourism integration promotes rural investment and improves the level of basic public services in rural areas,which then promotes the overall development of the countryside.Spatial spillover analysis shows that cultural and tourism integration not only promotes the development of villages in the region,but also drives the development of neighboring villages.The study not only clarifies the intrinsic mechanism of cultural and tourism integration in promoting rural revitalization,but also provides empirical references for promoting the high-quality development of cultural and tourism integration and rural revitalization.