神曲的社会传播与心理机制考察——以“科目三”为中心

Social Communication and Psychological Mechanism of the Popularity of"Catchy Songs"——Focusing on Subject Three

神曲作为一种文化符号,是当代中国年轻人的生活态度和价值观的一种体现。通过对神曲“科目三”的爆火现象及其背后的形成机制的研究发现,迷因复制是神曲的网络传播机制,情绪消解和价值自建是神曲流行的社会心理机制。基于此,对神曲现象应以价值重建为中心,建立神曲流行的社会导向机制,规范并引导神曲成为社会核心价值的重要载体。

As a cultural symbol,“catchy songs”are a reflection of the living attitude and values of contemporary Chinese young people.After being spread through short video platforms,the popular dance Subject Three has become a trend that netizens compete to imitate.Through the study of the phenomenon of the popularity of the dance Subject Three and its underlying formation mechanism,this paper finds that meme replication is the network dissemination mechanism of the“catchy songs”,while emotional dissipation and value self-construction are the social and psychological mechanisms for the popularity of“catchy songs”.