基于城乡融合视角的乡村康养产业发展研究

Research on Rural Health Care Industry Development Based on Perspective of Urban-rural Integration

在乡村振兴和健康中国双重战略背景下,乡村康养作为满足城乡居民多元化康养需求的产业模式,是推动乡村产业升级的重要抓手。当前乡村康养产业正迎来黄金发展期,但针对乡村康养产业系统性、深层次的理论研究不足。基于此,从城乡融合角度对乡村康养产业的效应特征、生成机制、实践类型和实践路向进行分析。结果表明:乡村康养产业是多业态融合的产业综合体,具有属地差异性、全生命周期性、高度融合性、福祉福利性、组织协同性的特征,是推动城乡生产要素之间的流动、居民养老互助、空间功能互补的重要途径。作为一种新兴产业,乡村康养产业在政府政策保障、舒适资源驱动、产业融合推动、多元化需求拉动下蓬勃发展,具体呈现出生态资源型、文旅赋能型、田园旅居型、医养康疗型4种实践类型。因此,为解决乡村康养的实践困境,需要在聚焦品牌培育、智慧管理、医养服务、要素保障等方面,围绕产业融合、全龄友好、全民共富理念,推动乡村康养产业全链条升级、多场景构建、多利益联结。

In the context of initiative of rural revitalization and Healthy China,the rural health care industry,as an industrial model that meets the diverse wellness needs of urban and rural residents,is an important gripper to promote the upgrading of rural industries.At present,rural health industry is entering a golden period of development,but the systematic and deep theoretical research is insufficient.Based on this,this study analyzes the effect characteristics,generation mechanism,practice types and practice direction of rural health industry from the perspective of urban-rural integration.The results show that the rural health care industry is a comprehensive industrial complex that integrates multiple formats,with the characteristics of territorial differences,full lifecycle,high integration,welfare and organizational synergy.It is an important way to promote the exchange of production factors between urban and rural areas,mutual assistance for elderly care among residents,and complementary spatial functions.As an emerging industry,the rural health care industry is flourishing under the support of government policies,the drive of comfortable resources,the promotion of industrial integration and the drive of multiple demands,and specifically presents four practical types including ecological resource type,cultural tourism empowerment type,rural sojourn type and medical care type.In order to solve the practical dilemma of rural health care,it is necessary to focus on the aspects of brand cultivation,intelligent management,medical and wellness services,and factor guarantee,and promote the upgrading of the whole chain of rural health care industry,multi-scene construction and multi-interest connection around the concept of industrial integration,age-friendly and common prosperity of the whole people.