近代磁州窑产品的艺术价值与销售方式探析

Analysis on the Artistic Value and Sales Methods of Modern Cizhou Kiln Products

磁州窑是我国北方最大的民窑体系,它的受众是广大百姓,因而形成了淳朴且豪迈的艺术风格,民窑的性质更是决定了磁州窑必须主动迎合百姓的需求爱好,以便更好地谋得生存和发展。近代磁州窑技术和工艺不断革新,瓷器的质量和艺术价值提升。磁州窑陶瓷艺术品销售采用完全的市场运作,解决资金的供应问题;以市场为导向,采用自由灵活的经营销售模式,从而在激烈的市场竞争中生存下来。磁州窑的艺术价值和销售方式对现代陶瓷产业的发展具有借鉴意义。

Cizhou kiln is the largest folk kiln system in northern China.Its target audience is the broad masses,thus forming a simple and bold art style.The nature of folk kiln determines that its products must cater to the needs of broad masses to better seek survival and development.In modern times,Cizhou kiln technology and craftsmanship have been continuously innovated,leading to the improvement of the quality and artistic value of ceramics.The sales of Cizhou kiln ceramic artworks adopt a completely market-oriented operation to solve the problem of capital supply;guided by the market,a free and flexible business sales model is adopted to survive in the fierce market competition.The artistic value and sales methods of Cizhou kiln have reference significance for the development of modern ceramic industry.