消费主义思潮视域下大学生消费观:异化、生成与调适

On College Students’Consumption Views from the Perspective of Consumerism:Alienation,Generation and Adjustment

当代大学生是最具活力的青年消费群体,科学的消费观对其行为指导意义重大。但在西方消费主义思潮的物欲性、符号性、虚假性等影响下,其衍生出了超前性、炫耀性、情绪化消费等异化现象。反思大学生消费观异化背后大学生自身认知不足、“圈层化”消费观的裹挟与带动、大众传媒与信贷平台的推波助澜等生成逻辑的同时,可以从强化消费观教育,提升大学生认知、突破“圈层化”消费行为,重构朋辈系统、规范新媒体信息,加强舆论引导等方面着手,实现消费主义思潮视域下大学生消费观异化的现实调适。

Contemporary college students are the most dynamic young consumer group,and scientific consumption view is of great significance to guide their behavior.But under the influence of the materi-alistic,symbolic and false trend of western consumerism,alienation phenomena such as advanced,conspicuous and emotional consumption are derived.Considering the generated logic behind the alien-ation of college students’consumption concepts,such as the lack of cognition of themselves,the re-straint and drive of“circle”consumption concepts,and the promotion of mass media and credit plat-form,we can realize the realistic adjustment of college students’consumption concepts alienation from the view of consumerism through strengthening the education of their consumption concepts,im-proving their cognition,breaking through their“circle”consumption behavior,reconstructing their peer system,standardizing new media information,and strengthening the public opinion guidance.