文化产业与旅游产业融合测度及驱动因素研究——以焦作市为例

Research on the Integration Measurement and Driving Factors of Cultural and Tourism Industry-a Case Study of Jiaozuo City

产业融合是打破原有产业边界,优化要素资源配置的根本方式。推进文化产业与旅游产业融合,是资源转型城市实现经济高质量发展、促进社会文化繁荣、响应国家发展战略的关键举措。然而适应县域发展需求的文化产业与旅游产业融合驱动机制有待进一步探索。文章以焦作市为例,在综合评价文化产业与旅游产业融合发展的基础上,利用Tobit回归模型,探究影响文化产业与旅游产业融合的主要因素。研究表明:焦作市文化产业与旅游产业融合协调水平整体上呈现波动上升的趋势,从2010年的0.408提升到2022年的0.673,融合协调度等级从濒临失调逐渐发展到初级协调;政府支持力度、科技创新投入、文化氛围营造、品牌建设能力以及宣传推广水平是影响文化产业与旅游产业融合的重要因素。

Industrial integration,by breaking down the boundaries of traditional industries and optimizing the allocation of resource elements,serves as a fundamental approach to enhancing efficiency.Advancing the integration of the cultural and tourism industries is a pivotal strategy for resource-depleted cities transitioning towards high-quality economic development,fostering social and cultural prosperity,and aligning with national strategic initiatives.Nonetheless,there remains a need for further exploration into the driving mechanisms that facilitate the integration of these industries,tailored to the specific needs of county-level development.Taking Jiaozuo city as an example,the author first conducts a comprehensive assessment of the integrated development of cultural and tourism industries.Upon this foundation,the Tobit regression model is employedto examine the principal factors that influence the convergence of cultural and tourism sectors.The research indicates that the overall level of coordination in the integration of cultural and tourism industry in Jiaozuo city has shown a fluctuating upward trend from 0.408 in 2010 to 0.673 in 2022.The integration coordination level has progressed from the brink of imbalance to the initial stage of coordination.Government support,investment in technological innovation,the creation of a cultural atmosphere,brand-building capability,and promotional efforts are identified as crucial factors influencing the integration of cultural and tourism industries.