医学电子期刊视频内容建设、传播分析及提升策略——基于中华医学会电子版系列期刊的工作实践

Analysis and improvement strategies for video content construction and dissemination in medical electronic journals:work practice based on the electronic series journals of the Chinese Medical Association

视频出版对于医学电子期刊具有重要意义,是医学电子期刊的特色元素。在推动传统媒体与新兴媒体融合发展的出版形势下,医学电子期刊的视频内容和形式面临升级与创新。本文基于国内规模最大的医学电子期刊集群——中华医学会电子版系列期刊,从内容建设和推广传播2方面对医学电子期刊视频出版的发展现状和存在的问题进行分析,并提出了相应的提升策略,以期为医学电子期刊媒体深度融合发展提供思路和参考。

Video publishing is of great significance to medical electronic journals and is a distinctive element of medical electronic journals.In the publishing situation of promoting the integration and development of traditional and emerging media,the video content and form of medical electronic journals are facing upgrading and innovation.This article is based on the largest cluster of medical electronic journals in China:the electronic version series of journals of the Chinese Medical Association.It analyzes and elaborates on the development status and existing problems of video publishing in medical electronic journals from two aspects:content construction,promotion,and dissemination,and proposes corresponding improvement strategies in order to provide some reference and ideas for the deep integration development of medical electronic journal media.