基于符号学理论的胶东红色文创产品设计研究

RESEARCH ON CREATIVE DESIGN OF JIAODONG RED CULTURAL BASED ON SEMIOTICS THEORY

文章旨在探索胶东红色文化的现代转化和创新发展,提升文创产品的审美与文化价值,为红色文创产品的设计与开发提供新思路。基于皮尔斯符号学理论,文章引入动力对象概念作为设计核心,通过“语意-语境-语构”三元框架,对胶东红色文化的物质与精神载体进行深入分析和设计转译。文章构建基于符号学理论的文创产品设计框架,并依据框架进行了胶东红色文化创意月历产品。基于符号学理论的文创产品设计框架能够为红色文创产品的设计与开发提供新的思路和方向,促进红色文化与现代生活的融合,增强民族文化自信和爱国情怀。

This paper aims to explore the modern transformation and innovative development of Jiaodong red culture,enhance the aesthetic and cultural value of cultural and creative products,and provide new ideas for the design and development of red cultural and creative products.Based on Peirce's semiotic theory,this paper introduces the concept of dynamic objects as the core of design.It makes an in-depth analysis and design translation of the material and spiritual carrier of Jiaodong red culture through the three-dimensional framework of"semantic-context-construct".T he paper constructs the design framework of cultural and creative products based on semiotics theory,and carries out Jiaodong red cultural creative calendar products according to the framework.The design framework of cultural and creative products based on semiotics theory can provide new ideas and directions for the design and development of red cultural creative products,promote the integration of red culture and modern life,and enhance national cultural confidence and patriotic feelings.