农业文化遗产旅游地居民环境责任行为机制研究

Research on the Mechanism of Environmentally Responsible Behavior of Residents

引导居民实施环境责任行为是推进农业文化遗产旅游地生态文明建设及旅游可持续发展的迫切要求和重要推手。基于社会交换理论和刺激—机体—反应理论,构建纳入旅游影响感知和生活质量的居民环境责任行为理论分析框架,选择东部地区浙江湖州桑基鱼塘系统和中部地区湖南新化紫鹊界梯田作为案例地,运用结构方程模型实证检验农业文化遗产旅游地居民环境责任行为的影响机制及区域异质性。研究发现:第一,积极旅游影响感知对生活质量和环境责任行为均具有显著的正向影响,消极旅游影响感知对生活质量和环境责任行为均具有显著的负向影响;第二,生活质量对环境责任行为具有显著的正向影响,并且在居民积极旅游影响感知和消极旅游影响感知对环境责任行为的影响中起部分中介作用;第三,基于多群组分析,区域变量在不同群组间的效应存在显著差异,东部地区更为显著。

Guiding residents to implement environmentally responsible behavior is an urgent requirement and an important driver to promote the construction of ecological civilization and sustainable development of tourism in agricultural heritage tourism sites.Based on social exchange theory and stimulus-organism-response theory,this study constructs a theoretical analysis framework of residents’environmentally responsible behaviors incorporat-ing tourism impact perception and quality of life.The Huzhou Mulberry-Dyke and Fish-Pond System,Zhejiang,and Xinhua Ziquejie Terraces,Hunan,were chosen as case locations for this research.This study employs structur-al equation model to empirically test the mechanism and regional heterogeneity of the residents’environmentally responsible behaviors in agricultural heritage tourism sites.The results revealed these findings:(1)Positive tour-ism impact perceptions had a significant positive effect on both quality of life and environmentally responsible be-havior.Negative tourism impact perceptions had a significant negative effect on both quality of life and environmen-tally responsible behavior.(2)Quality of life had a significant positive effect on environmentally responsible be-havior and partially mediated the effect of positive tourism impact perceptions and negative tourism impact percep-tions on environmentally responsible behavior among residents.(3)Based on the multi-cluster analysis,the ef-fects of regional variables differ significantly among clusters,and are more significant in the eastern region.