可然性与必然性:人工智能时代红色文化创新传播的路径考察

Innovative Communication of Red Culture in the Era of Artificial Intelligence:Challenges and Solutions

红色文化是中国共产党和中国人民的宝贵财富,也是坚定文化自信的坚强基石,体现着中国共产党人誓死不渝的理想信念、人民至上的崇高追求。人工智能时代的到来,为红色文化创新传播提供了新的机遇。但值得注意的是,红色文化创新传播也面临技术消解话语主权、虚化传播内容、扰乱舆论场域、冲击管理体制的实然困境。为此,要以党的领导为统领,以内容真实为基础,以主流价值为导向,以合乎规范为准则作为避免红色文化创新传播陷入困境的应然路径,传承红色基因、赓续红色血脉,促使红色文化在以中国式现代化推进中华民族伟大复兴的历史征程中永葆生机活力。

Red culture represents a valuable heritage for the Communist Party of China(CPC)and the Chinese people,serving as a cornerstone for enhancing cultural self-confidence.It embodies the ideals and beliefs of the CPC,reflecting a profound commitment to the supremacy of the people.The advent of the artificial intelligence era presents new opportunities for the innovative communication of red culture.However,this transformation is not without challenges,including the technological erosion of discourse sovereignty,nihilistic communication content,disruptions in public opinion,and impacts on governance systems.To navigate these challenges,it is essential to uphold the Party’s leadership,ensure the authenticity of content,promote mainstream values,and adhere to established regulations and standards.We must inherit the red legacy while promoting red culture to ensure its vitality in the historical journey toward the great rejuvenation of the Chinese nation through a uniquely Chinese path to modernization.