西藏贡觉县农畜产品品牌建设现状与发展建议

Current Status and Development Suggestions for Agricultural and Ani⁃mal Products Brand Construction in Gongjue County

农牧业是贡觉县的基础产业,是农牧民收入的主要来源。国家乡村振兴战略的持续推进给当地农牧产品的发展提供了良好环境,同时带来了机遇和前所未有的挑战。笔者通过对贡觉县农牧产品品牌建设情况进行分析,结合现有的农牧产品现状提出在推进农牧产品品牌化、特色化、优质化过程中,注重培育农牧产品品牌,保护各类商标,通过品牌提升农畜产品质量,将品牌与产业相结合,使品牌带动产业发展,从而实现农牧业产业结构调整,加快地方经济发展。

Agriculture and animal husbandry are the foundation industries of Gongjue County,serving as the main source of income for farmers and herdsmen.With the continuous promotion of the national rural revitalization strategy,it has provided a favorable environment for the development of local agricultural and animal husbandry products,while also bringed opportunities and unprecedented challenges.By analyzing the brand construction of agricultural and animal husbandry in Gongjue County and combing the current status of agricultural and animal husbandry products,the author proposed that in the process of promoting the brand,characteristic and quality of agricultural and animal husbandry products,we should pay attention to cultivating agricultural and animal husbandry product brands,protect all kinds of trademarks,improve the quality of agricultural and animal products through brands,combine brands with industries,and make brands drive industrial development,so as to realize the adjustment of agricultural and animal husbandry industry structure and accelerate the development of local economy.