论美好生活视域下的新型消费文化意蕴

On the implication of new consumption culture from the perspective of good life

进入新时代,提高人民生活品质、满足人民对美好生活的期待是中国式现代化建设的核心内容,体现在消费领域就是大众消费内容从曾经单纯满足吃穿住行的物质消费,转向追求精神富足和提升消费质量的新型消费,构建了意蕴丰富的新型消费文化。新型消费文化是对西方消费主义的超越、对中国传统消费文化的扬弃、对马克思主义人的全面发展理论的诠释,具有实现人民美好生活需要的先进性;是解决新时代社会主要矛盾的要求、践行新时代党的初心使命的需要、建设社会主义先进文化应有之义,具有实现人民美好生活需要的必然性;能推动经济持续健康发展、提升国民精神文明水平、建设生态环境友好社会,具有实现人民美好生活需要的战略性。

In the new era,improving people's quality of life and meeting people's expectations for a better life is the core content of the Chinese modernization drive,which is reflected in the consumption field that the mass consumption content has shifted from simply satisfying material consumption for food,clothing,housing and transportation to a new type of consumption that pursues spiritual wealth and improves consumption quality,and builds a new consumer culture with rich meanings.The new consumption culture is the transcendence of western consumerism,the sublation of Chinese traditional consumption culture and the interpretation of Marxist theory of all-round human development,which has the advanced nature of realizing people's needs for a better life.It is necessary to solve the major contradictions in society in the new era,necessary to fulfill the Party's original aspiration and mission in the new era,necessary to build an advanced socialist culture,and necessary to realize the people's need for a better life.It can promote healthy economic development,raise the level of national spiritual civilization and build an ecological and environmentally friendly society are of strategic importance to achieving the people's needs for a better life.