新时代中国电影跨文化影像叙事路径

The Cross Cultural Image Narrative Path of Chinese Films in the New Era

作为文化产品的电影承载着权力话语逻辑,西方电影所呈现的中国想象,或是作为区分自身差异的存在,或是符合西方趣味的想象,而中国电影长期不在场又强化了西方话语。纵观全球电影市场,好莱坞电影依旧占有主导地位,中国电影国际传播面临诸多问题,在审美价值上如何兼具独特性和公共性成为重要挑战。新时代中国电影跨文化影像叙事路径可以从三个层面入手:中华传统文化的守正和创新;在拆解中重塑中国美学;在多元主体中寻求情感共通性。

As a cultural product,films carry the logic of power discourse,and the Chinese imagination presented by Western films either serves as a means to differentiate themselves or to conform to Western tastes.China's long-term absence has reinforced Western discourse.Looking at the global film market,Hollywood films still dominate,and Chinese films face many problems in international dissemination.How to combine uniqueness and publicity in aesthetic value has become an important challenge.In the new era,the crosscultural image narrative path of Chinese films can be started from three levels:the preservation and innovation of traditional Chinese culture;the reshaping of Chinese aesthetics in dismantling;and the pursuit of emotional commonality among diverse subjects.