论体育文创产品中的文化转译设计

On Cultural Translation Design in the Sports Cultural and Creative Products

目的研究文化因子融入体育类文创产品中的转译策略及方法。方法采用层次分析法、文献资料法、案例分析法和归纳演绎法,对多个国家的体育文创产品进行研究,分析地域文化因子作用于文创产品设计的文化内核及外在表现。结果提出体育类文创产品设计的文化转译策略与方法并进行设计实践。结论地域文化因子与体育文创产品的高度结合能更好地发挥文化的力量,助力体育产业的发展,搭建起不同文化之间交流的桥梁。

Objective To study the translation strategies and methods for integrating cultural factors into the design of sports cultural and creative products.Methods Analytic hierarchy process,literature review,case analysis and inductive deductive reasoning are used to study the sports cultural and creative products in many countries,and to analyze the internal and external expressions of regional cultural factors in product design.Results The strategies and methods of cultural translation in sports cultural and creative products are proposed and put into practice.Conclusion Integrating regional cultural factors into sports cultural and creative products can better leverage cultural power,help the development of the sports industry,and build a bridge of commu-nication between different cultures.