新媒体视角下包装多感官体验设计策略研究

Research on the Strategies of Multi-Sensory Packaging Design under the Perspective of New Media

随着科技发展与消费升级,包装设计愈发注重消费者的参与、感知和互动体验。本文基于新媒体时代特点,探讨了融合多感官体验的包装设计的现实意义,即其不仅关注物理层面的感官刺激,更着眼于引发消费者深层次的情感共鸣和品牌认同;然后,文章分析了相关包装设计优秀案例,并提出了对应的设计策略,以期通过创造融合视觉、触觉、嗅觉等感官体验的包装设计,深化消费者对产品和品牌的感知与体验。

With the development of science and technology as well as the upgrading of consumption.packaging design focuses more and more on the consumer's participation.,perceptional and interactive experience.Based on the characteristics of the new media era,this paper discusses the significance of multi-sensory packaging design:it not only focuses on physical stimulation.but also aims at tiggering consumers'emotional resonance and brand ientity:then the author analyzes the exellent cases of such packaging design.and puts forward relevamt design srategies.Through the packaging design that integrates visual,tactile,olfactory and other sensory experiences.the strategy is hoped to deepen consumers'percepual and experience of products and brands.