传统剪纸图案在礼盒包装设计中的应用研究

Research on the Application of Traditional Paper-Cut Patterns in Gift Box Packaging Design

目的 研究传统剪纸图案在现代礼盒包装设计中的转化与应用。方法 从剪纸艺术的特征入手,分析其构成形态、典型程式、话语逻辑,并从剪纸造型和文化内涵两个方面出发,开发具有典型传统剪纸审美风格的创意礼盒包装。结果 将十二生肖的剪纸图案融入礼盒包装设计,创作出了既美观又包含美好寓意的礼盒包装。结论 将剪纸图案创造性应用于礼盒包装中,可丰富包装设计的形式与内涵,为优秀传统文化的传承及创新应用提供新的思路。

Objeetive To explore how to apply the Chinese paper-cut patterns to modern gift box packaging design.Methods Analyze the composition form.typical program and discourse logic of the paper-cut;design a creative gift box w ith tradional paper cut aesthetic style from two aspeets:paper-cut modeling and cultural connotation.Results The paper-cuting patterns of the twelve Chinese zodiac was integrated into the gift box packaging design.to create the gift box packaging that not only is visually beautiful but also conveys good wishes.Conclusion The creative application of paper-cut patterns in gift box packaging can enrich the form and connotation of packaging design.and provides new ideas for the inheriance and innovative appication of the ercellent traditional Chinese culure.