契合理念在“扬子江”糕点包装设计中的应用

Application of Fitting Concept in"Yangzijiang"Pastry Packaging Design

为了迎合新时代消费者的审美需求,创新的包装设计成为老字号传统糕点提升吸引力与竞争力的重要方法。本文首先分析了糕点包装的现状与问题;然后从契合理念的角度切入,分析该理念在糕点包装设计方面的应用价值与具体体现;最后,以湖北老字号“扬子江”糕点为例,从图案、结构与情感三个方面进行契合包装设计实践。研究旨在为老字号传统糕点的包装设计提供案例参考,助力其在新时代获得长远的发展。

In order to meet the aesthetie needs of consumers in the new era.creating innovative packaging design has become an important way to enhance the attractiveness and competitiveness of traditional pastries.This puper first analyses the current situation and problems of the traditional pastry packaging design:then it concludes the fiting concepu and analyzes its application value and expression in pastry packaging design;finally,it carries out the practice of ftting packaging design for Hubei's time honored"Yangzijiang"pastries in terms of pattern,structure and emotion.The studly aims to provide case reference for the packaging design of traditional pastries.helping il to obtain long-term development in the new era.