基于企业品牌价值推广的饲料环保包装研究

Research on feed environmental protection packaging based on enterprise brand value promotion

随着经济的发展和社会的进步,环境保护、资源节约备受消费者的关注,在需求导向下,绿色环保成为企业的发展方向。对饲料企业而言,要想推广品牌价值,并以良好的品牌形象带动饲料企业的可持续发展,需要从环保角度优化包装设计,减少废弃饲料包装对环境造成的污染问题。为此,本文从饲料包装的环保要求出发,分析了品牌价值视角下推广饲料环保包装的意义,针对饲料环保包装的优化设计提出参考意见,以期满足消费者的环保需求,在实现饲料产品促销的同时提高饲料企业的品牌价值。

With the development of the economy and social progress,environmental protection and resource conservation have attracted the attention of consumers.Under the demand orientation,green environmental protection has become the development direction of enterprises.For feed enterprises,in order to promote brand value and drive sustainable development with a good brand image,it is necessary to optimize packaging design from an environmental perspective and reduce the pollution caused by discarded feed packaging to the environment.Therefore,starting from the environmental requirements of feed packaging,this article analyzes the significance of promoting environmentally friendly feed packaging from the perspective of brand value,and proposes reference opinions for optimizing the design of environmentally friendly feed packaging,in order to meet the environmental needs of consumers and improve the brand value of feed enterprises while promoting feed products.