价值链视角下对饲料企业文化建设研究

Study on the construction of feed enterprise culture from the perspective of value chain

企业文化是饲料企业的灵魂,在隐性增值活动视角下,企业文化能通过改善经营理念、价值观、道德规范、行为准则等方式推动饲料企业的可持续发展。而在市场环境下,经济效益是饲料企业赖以生存和发展的基石,因此,价值链强调了饲料企业创造价值的业务活动和管理过程。过度追求经济效益,忽视企业文化建设容易鼠目寸光、急功近利;而忽视经济效益的企业文化建设则如空中楼阁。虽然价值链和企业文化建设的出发点不同,但两者殊途同归,都致力于为饲料企业的可持续发展保驾护航。因此,需要将价值链融入饲料企业文化建设中。

Corporate culture is the soul of feed enterprises.From the perspective of invisible value-added activities,corporate culture can promote the sustainable development of feed enterprises by improving business concepts,values,ethical norms,and behavioral norms.In the market environment,economic benefits are the cornerstone for the survival and development of feed enterprises,so the value chain emphasizes the business activities and management processes of feed enterprises to create value.Excessive pursuit of economic benefits and neglect of corporate culture construction can easily lead to shortsightedness and a desire for immediate success;Neglecting economic benefits in corporate culture construction is like a castle in the air.Although the starting points of value chain and corporate culture construction are different,both have the same goal and are committed to safeguarding the sustainable development of feed enterprises.Therefore,it is necessary to integrate the value chain into the construction of feed enterprise culture.