乡村振兴背景下乡村旅游高质量发展策略研究——以河南省洛阳市栾川重渡沟风景区为例

乡村旅游的发展带动了当地经济的振兴,促进了乡村振兴策略的落实。河南省洛阳市栾川重渡沟风景区凭借独特的自然景观吸引了不少游客,但也存在配套服务不到位、产品地域特色不明显、营销能力不出色、专业人才缺乏等问题。对此,本文提出提升管理能力、加强文旅品牌建设、改变营销方式、积极吸引人才等方式推动乡村旅游发展,以期为同类项目提供借鉴和参考。

The development of rural tourism has driven the revitalization of the local economy and promoted the implementation of the rural revitalization strategy.Luanchuan Chongdugou Scenic Spot in Luoyang City,Henan Province has attracted many tourists with its unique natural landscape,but there are also problems such as insufficient supporting services in place,not obvious regional characteristics,insufficient marketing ability and lack of professional talents.In this regard,this paper proposes to promote the development of rural tourism by improving the management ability,strengthening the brand construction of cultural tourism,upgrading the marketing methods,and actively attracting the talents,in order to provide reference for similar projects.