公共图书馆讲座品牌建设探讨——以绍兴图书馆“越州讲坛”为例

Exploring on the Lecture Brand Building in Public Libraries-Taking the“Yuezhou Rostrum”of Shaoxing Library as an Example

品牌建设是公共图书馆树立形象、深化讲座服务的重要措施。2000年以后,讲座工作逐渐成为公共图书馆的核心业务,各地公共图书馆纷纷打造讲座品牌。2005年,在建设学习型城市战略的驱动下,绍兴图书馆“越州讲坛”应运而生。经过不断塑造,“越州讲坛”已经成为绍兴图书馆发挥社会教育功能的重要平台,品牌形象日渐深入人心。文章回顾了“越州讲坛”的发展历程,总结分析了公共图书馆讲座品牌建设的实践经验与现实困境,提出了今后公共图书馆讲座品牌建设的发展策略,以为公共图书馆讲座品牌建设提供借鉴。

The brand building is an important measure to build image and enhance lecture service in public libraries.After 2000,as the lecture work has gradually become the core business of public libraries,many public libraries have started to build lecture brand.In 2005,driven by the strategy of building a learning city,the“Yuezhou Rostrum”of Shaoxing Library has emerged.Through continuous shaping,the“Yuezhou Rostrum”has become an important platform for Shaoxing Library to play the role of social education,and gradually,its brand image was deeply rooted in people's mind.This article reviews the development process of“Yuezhou Rostrum”,summarizes the practical experience and difficulties of public library lecture brand building,and proposes future development strategies for public library lecture brand building,so as to provide reference for public library lecture brand building.