大模型赋能广播电视媒体深度融合

Research and Practice in Empowering Broadcasting with AIGC

随着大模型时代的来临,越来越多的行业将生成式人工智能(AIGC)技术与企业的场景结合,进行数字化转型和产业升级。本文主要聚焦于媒体领域,探讨AIGC在媒体行业应用和发展的前景,并结合上海广播电视台、上海文化广播影视集团有限公司在AIGC方面的实践和案例,进一步对AIGC与媒体深度融合过程中存在的问题、挑战和机遇开展研究,作出思考。

With the advent of the Large Language Model(LLM)era,more and more industries are involving Artificial Intelligence Generated Content(AIGC)technology with enterprise scenarios for digital transformation and industrial upgrading.This article mainly focuses on the media field,exploring the prospects of the application and development of AIGC in the media industry,and combining the practices and cases of Shanghai Media Group in AIGC,further thinking about and exploring the problems,challenges,and opportunities in the deep integration process of AIGC and media.