“空间”感知与“地方”生成:在线社群的媒介实践——基于F市某地缘微信群的考察

“Space” Perception and “Place” Generation:Media Practices in Online Communities:Based on the Investigation of a Geographical WeChat Group in F City

在智媒时代,人们对所在“空间”的感知受到媒介技术多方位的影响,在此基础之上的地方性形成自然也呈现出新的特征。媒介技术的运作对“地方”生成的具体作用能够反映出当下技术对日常生活的逻辑式嵌入,以及技术与文化层面的深层互动关系。文章结合空间生产理论与“地方”理论,运用量化分析、深度访谈与参与式观察的方法考察了一个基于地方归属感与文化认同而建立起来的地缘微信群,研究发现市民对这一在线社群的媒介实践呈现出几个较为明显的特征:首先,通过个人既有“空间”经验的书写与传播联通虚拟空间与物理空间、通过创设新的“空间”经验联通当下空间与历史空间,达到强化“空间”感知的作用;其次,在重大公共议题中发挥信息发布中心与集体决策中心、构建行动联合体的作用,凸显地方性价值,加强了地缘微信群的凝聚力,生成了“地方”,超出了传统线下社区的功能,重塑了人地关系,联结人与地方。

In the era of intelligent media,people s perception of the“space”they are in is influenced by various aspects of media technology,and the formation of locality based on this naturally presents new characteristics.The specific role of media technology in the generation of“places”can reflect the logical embedding of current technology into daily life,as well as the deep interaction between technology and culture.The paper combines the theory of spatial production with the theory of“place”,and uses quantitative analysis,in-depth interviews,and participatory observation methods to examine a geographical WeChat group established based on a sense of local belonging and cultural identity.The study finds that citizens media practice of this online community presents following characteristics.Firstly,through the writing and dissemination of personal“space”experience,virtual space and physical space are connected.By creating new“spatial”experiences to connect current and historical spaces,the role of strengthening the perception of“space”is achieved.Secondly,in major public issues,the role of information dissemination centers and collective decision-making centers,as well as the construction of action consortia,highlights local value,strengthens the cohesion of geopolitical WeChat groups,generates“local”,goes beyond the functions of traditional offline communities,reshapes the relationship between people and the place,and connects people and the place.