基于网络媒体的乡村图书馆阅读推广活动创新研究

Research on Innovation of Reading Promotion Activities of Rural Libraries Based on Network Media

新时代国家倡导将“文化软实力”纳入发展范畴中,而图书馆作为文化建设的重要载体,其阅读推广活动受到广泛关注。目前关于图书馆阅读推广活动的相关研究多围绕具体的策略或相关基础概念、理论展开,而同时结合最新网络媒体时代背景及乡村图书馆的研究相对较少。为此,以多个有代表性的乡村图书馆为研究对象,分析了阅读推广概念及乡村图书馆阅读推广活动常见问题,重点论述了基于网络媒体的乡村图书馆阅读推广活动的创新策略和实施效果,以期通过研究丰富当前学术界相关成果,同时也为网络媒体时代乡村图书馆的健康发展提供更多新颖的路径。

In the new era,our country advocates incorporating“cultural soft power”into the development scope,and as an important carrier of cultural construction,library's reading promotion activities have been widely concerned.At present,the relevant researches on library's reading promotion activities mostly focus on specific strategies or related basic concepts and theories,while the researches combining the latest background of network media era and rural libraries are relatively few.Therefore,taking several representative rural libraries as research objects,this paper analyzes the concept of reading promotion and the common problems in rural libraries' reading promotion activities,and focuses on discussing the innovative strategies and implementation effects of rural libraries' reading promotion activities based on network media,aiming to enrich current academic achievements through research and provide more innovative paths for the healthy development of rural libraries in the era of network media.