基于文旅融合背景的环渤海地区避暑旅游高质量发展研究

Research on the High Quality Development of Summer Vacation Tourism in the Bohai Rim Region Based on the Background of the Integration of Culture and Tourism

文旅融合发展是统筹文化事业、文化产业发展和旅游资源开发的重要抓手。基于文旅融合发展背景,采用文献研究、实地调研、逻辑分析等方法,系统研究环渤海地区避暑旅游发展的条件、现状及存在问题。研究表明,旅游产品同质化严重、服务质量参差不齐、市场推广力度不足、文旅融合深度不够、区域合作有待夯实、生态环保亟需加强等是环渤海地区避暑旅游发展中现存的主要问题。同时,提出促进区域避暑旅游高质量的具体路径,主要包括:加强产品创新、优化服务体验、强化市场推广、推动文旅融合、夯实区域合作及加强生态环保等,以期为推动环渤海地区避暑旅游的高质量发展提供参考借鉴。

the integrated development of culture and tourism is an important lever for coordinating the development of cultural undertakings,cultural industries,and tourism resources.Based on the background of the integration of culture and tourism development,this paper adopts methods such as literature analysis,field research,and logical analysis to systematically study the conditions,current situation,and existing problems of summer tourism development in the Bohai Rim region.Research has shown that serious homogenization of tourism products,uneven service quality,insufficient market promotion,insufficient depth of cultural and tourism integration,lack of regional cooperation,and urgent need to strengthen ecological and environmental protection are the main existing problems in the development of summer tourism in the Bohai Rim region.At the same time,specific paths are proposed to promote high-quality regional summer tourism development,including strengthening product innovation,optimizing service experience,strengthening market promotion,promoting cultural and tourism integration,consolidating regional cooperation,and strengthening ecological protection,in order to provide reference for promoting high-quality development of summer tourism in the Bohai Rim region.