文旅融合背景下“历史建筑+”全民阅读推广模式探究——基于PESTLE分析法

Exploration of the"Historical Buildings+"National Reading Promotion Model in the Context of Cultural and Tourism Integration:Based on the PESTLE Analysis Method

文章运用PESTLE分析法,以历史建筑为切入点,对文旅融合背景下融入历史建筑的全民阅读推广的政治因素、经济因素、社会文化因素、技术因素、环境因素和法律因素进行探讨,旨在以新思路开启全民阅读推广服务新征程,在文旅融合的背景下,促进全民阅读与历史建筑的深度融合。

The article uses PESTLE analysis method and takes historical buildings as the entry point to explore the political,economic,sociocultural,technical,environmental,and legal factors of integrating cultural and tourism integration into the promotion of national reading in the context of cultural and tourism integration.The aim is to start a new journey of national reading promotion services with new ideas,In the context of cultural and tourism integration,promote the deep integration of national reading and historical architecture.