整体型认知框架、商业模式创新与新创企业绩效——基于环境动态性调节作用的视角

Holistic Cognitive Framework,Business Model Innovation and the Performance of New Ventures

整体型认知框架是加强创业者关注环境中信息关联性的重要认知因素,且该类认知对商业模式创新和新创企业绩效均具有正向显著影响;商业模式创新在整体型认知框架与新创企业绩效的关系间起中介作用,整体型认知帮助创业者关注不同商业元素之间的隐藏关联,有助于创新商业模式,进而提高新创企业绩效;此外,环境动态性给新企业创新与成长带来了更多的机会与挑战,其正向调节整体型认知框架与商业模式创新的关系。创业者需要提高自身与团队的认知能力,关注事物的整体性和关联性,打破认知定势,提高管理团队决策认知的全面性和灵活性,同时要建立应对环境动态性的治理机制,继而促进企业商业模式创新,助力新创企业绩效提升。

The holistic cognitive framework is an important cognitive factor to strengthen entrepreneurs'attention to the relevance of information in the environment,and this kind of cognition has a positive and significant impact on business model innovation and new venture performance.Business model innovation plays a mediating role in the relationship between the holistic cognitive framework and the performance of new ventures.Holistic cognition helps entrepreneurs to pay attention to the hidden correlation between different business elements,which helps to innovate business models and improve the performance of new ventures.In addition,environmental dynamism brings more opportunities and challenges to the innovation and growth of new ventures,which positively moderates the relationship between the holistic cognitive framework and business model innovation.Entrepreneurs need to improve the cognitive ability of themselves and the management team,pay attention to the integrity and correlation of things,break the cognitive stereotype,improve the comprehensiveness and flexibility of the management team's decisionmaking cognition,and establish a mechanism to cope with the dynamic environment,so as to promote the business model innovation and improve the performance of new ventures.