基于PAD理论的儿童颜色心理学研究

A Study of Colour Psychology in Children Based on PAD Theory

颜色是儿童视觉识别的最重要因素之一,本研究基于PAD理论,采用重测法分两次进行,对84名6~8岁的儿童进行颜色情绪测试,分析颜色与愉悦度、唤醒度的数据与儿童心理的关系。研究结果表明,颜色不同维度的刺激对儿童情绪状态有影响,且存在相互作用关系。饱和度对愉悦度的影响更大,亮度对唤醒度的影响更大;只有在高饱和度和高亮度的情况下,冷色调具有较高的愉悦度;在亮度高时,饱和度会对情绪产生较大影响,而亮度低时影响不大;饱和度低时,亮度的变化对情绪造成的影响不显著。本研究借助儿童应用程序界面对儿童颜色认知心理进行研究,解释多个因素及其交互作用对实验结果的影响,实现了感知一致性。

Color is one of the most important factors in children’s visual recognition.Based on PDA theory,Test-retest method was used to test the color emotion of 84 children aged 6-8 years in this study,and the relationship between color,pleasure,arousal and children’s psychology were analyzed.The results showed that the stimuli of different dimensions of color had an impact on children’s emotional state,and there was an interaction relationship.Saturation had a greater impact on degree of pleasure,and lighteness had a greater impact on degree of arousal.Only in the case of high saturation and high lighteness,the cool tone has a high degree of pleasure.When the lighteness was high,the saturation had a greater impact on mood,while when the lighteness was low,the impact was smalls.When the saturation was low,the change of lighteness had little significant effect on emotion.In this study,children’s color cognitive psychology is researched with the help of the children’s application interface,and the effects of multiple factors and their interactions on the experimental results are explained,realizing the perceptual consistency.