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消费者线下零售购物场景隐私泄露容忍度分析

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摘要 随着人工智能技术在线下零售安防领域的普及,其在帮助商家获取并分析消费者数据,以及带给消费者便利的同时,也带来了隐私泄露等实际问题。本文调查了消费者在线下零售购物场景中的隐私泄露容忍度,以此探寻如何更好地构建消费者与线下零售商店之间的购物环境。调查发现,大多数消费者对隐私泄露的容忍度不高,虽然个体间存在差异,但是总体呈现集中趋势。因此,商家要做好消费者个人信息保护,消费者也需对商家有足够的信任,二者应合力共建良好的线下购物环境。
作者 付唯
出处 《时代经贸》 2024年第8期40-44,共5页 TIMES OF ECONOMY & TRADE
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