云南地区图书馆阅读推广助力乡村文化振兴——基于阅读文化场景的透视

Analysis on Rural Revitalization Assisted by Reading Promotion Service of Libraries in Yunnan Regions:A Study Based on Reading Cultural Scene

以云南图书馆阅读推广为切入点的阅读推广场景可以把乡村文化生活设施、阅读推广活动规划以及创意人才聚集关联起来,构建新形态下阅读推广场景的自我表达。从理论和实践两个层面对全国民族地区阅读推广服务和云南地区阅读推广服务现状进行梳理与归纳,解读场景理论的概念,采用文献法、深度访谈法以及个案研究法分析场景理论应用于云南民族地区阅读推广服务场景的适切性。根据云南民族地区阅读推广场景的评估结果,发现阅读推广场景有助于用户形成蕴含真实性、戏剧性和合法性的价值观以及生活方式,为乡村振兴发展提供创造活力以及创意阶层。

Taking the reading promotion service in ethnic regions as the starting research point,the integration of the rural culture,amenities,reading and creative talents in ethnic regions,tells how effective the promoting reading scene help the readers find the ultimate life-changer.This paper summarized the status of reading promotion service in Yunnan ethnic regions from the perspectives of service target and service practice.Also,this paper analyzed the applicability of the theory of the scenescapes to the rural reading promotion service,based on literature review,in-depth interviews,and case studies.According to the evaluation results of reading promotion scenarios in Yunnan ethnic regions,it was noticed that the integration of modern scientific achievements and three self-expressions of authenticity,theatricality and legitimacy in the promoting reading scenes,assisted rural people to form their new values and lifestyles that instructs behavior model and communication.Such perception aims to extend the significant research about stimulating creative vitality and creative class for ethnic regions.