美育视域下非遗助力食品包装探究

The Exploration of Intangible Cultural Heritage Helps the Food Packaging from the Perspective of Aesthetic Education

在美育的视域下,现代食品包装设计需要从技术、材料、功能、造型、色彩等方面审美感知着手,提升食品包装的审美水平和艺术性,吸引更多消费者。“非遗”助力食品包装,有助于形成别致的风格,吸引消费者,增强食品及其品牌的影响力,进而推动区域经济发展,同时向社会公众展现中国优秀非遗的魅力和内涵,为食品产业提供更广阔的发展空间。文章分析了美育视域下食品包装设计的标准和非遗助力食品包装的价值,探究非遗元素在食品包装中的表达,提出非遗在食品包装中的应用途径。

In the perspective of aesthetic education,modern food packaging design needs to start from the aesthetic perception of technology,materials,functions,shapes,colors,etc.,to enhance the aesthetic level and artistry of food packaging,and attract more consumers."Intangible cultural heritage"helps food packaging to form a chic style,attract consumers,enhance the influence of food and its brands,and then promote regional economic development,while showing the charm and connotation of China's outstanding intangible cultural heritage to the public,providing a broader development space for the food industry.This paper analyzes the standards of food packaging design and the value of intangible cultural heritage in helping food packaging from the perspective of aesthetic education,explores the expression of intangible cultural heritage elements in food packaging,and puts forward the application ways of intangible cultural heritage in food packaging.