文旅融合背景下新疆地域文化IP设计

Xinjiang Regional Cultural IP Design under the Background of Cultural and Tourism Integration

文旅融合背景下,探讨新疆地域文化IP设计,旨在推动新疆文旅产业发展。通过调研新疆民族文化资源,基于设计符号学“能指”与“所指”,挖掘新疆代表性民族文化符号。从设计符号学“语义”“语构”“语用”“语境”4个维度,总结出一系列新疆地域文化IP设计方法,并以此为路径完成“域梦疆旅”IP设计实践,为新疆地域文化的传承与设计提供新思路,探索新疆文旅产业可持续发展之道。

Under the background of cultural and tourism integration,the paper discusses the design of Xinjiang regional cultural IP,aiming at promoting the development of Xinjiang cultural and tourism industry.Based on the design semiotics"signifier"and"signified",this paper explores the representative ethnic cultural symbols of Xinjiang through the investigation of ethnic cultural resources in Xinjiang.Combining four dimensions of design semiotics,"semantics","language structure","pragmatics"and"context",this paper summarizes a series of IP design methods for Xinjiang regional culture,and uses this as a path to complete the IP design practice of"Domain Dream Xinjiang tourism",providing new ideas for the inheritance and design of Xinjiang regional culture,and exploring the sustainable development of Xinjiang cultural tourism industry.