基于新媒体的科技项目科普化实践初探——以“黑岱沟煤矿抛掷爆破振动控制技术研究与应用”项目为例

Practice on the popularization of science and technology projects through new media:a case study of the“research and application of vibration control technology for throwing blasting in Heidaigou coal mine”project

当前,地震科技在各领域的应用越来越广泛,科研成果的产出也日渐丰富,如何运用科普理念将其转化为有利于公众乐于接受的知识产品,成为地震科普工作者的重要课题。聚焦“科技项目科普化”主题,选取地震科技服务项目“黑岱沟煤矿抛掷爆破振动控制技术研究与应用”作为实践案例,制定出精细化的宣传方案,在宣传地震科技成果、拓展科普内容来源的同时,为防震减灾科技项目科普化探索提供3点建议:(1)在选择评估时,要继续挖掘地震行业非涉密的基础研究、前沿技术和密切关系民生的科技项目,开展科普化宣传;(2)在内容开发时,要追踪项目从立项、执行到验收的全过程,根据各个环节的内容有侧重点地制定科普化宣传方案;(3)在宣传推广时,要结合项目特色、投放渠道和受众特点,选择合适的展示形式。

With the increasing application of seismic technology across various fields,the output of scientific research outcomes is growing significantly.However,transforming these achievements into products that are easily understood and accepted by the public has become a significant challenge for earthquake science communicators.This study addresses the theme of“popularization of science and technology projects”by selecting a specific technology service program in the seismological field,namely the“Research and Application of Vibration Control Technology for Throwing Blasting in Heidaigou Open Pit Coal Mine,”as a practical case study and developing a comprehensive publicity plan.While disseminating earthquake science achievements and expanding the sources of popular science content,this paper proposes strategies for the popularization of science and technology projects related to earthquake prevention and disaster reduction:(1)In the evaluation phase,researchers should continue science communication efforts by exploring nonconfidential basic research,cutting-edge technologies,and projects within the earthquake industry that are closely related to public welfare.(2)In the development phase,the entire project lifecycle,from initiation and implementation to completion,should be monitored,and science communication plans should be designed for the content of each stage.(3)In the promotion phase,appropriate presentation formats should be selected according to the project characteristics,promotion channels,and audience demographics.