新发展理念下的彝族史诗支格阿鲁文创产品开发策略

New Development Strategy of Yi Epic Chigalr Cultural and Creative Products Under the Concept of Development

基于新发展理念,结合彝族史诗支格阿鲁深厚的历史底蕴与发展需求,对当前文创产品开发中存在的问题进行剖析,提出彝族史诗支格阿鲁文化创意产品的开发新思路与推广策略。

This paper starts from the new development concept,incorporates with the deep historical heritage and development needs of the Yi ethnic epic Chigalr,analyzes the problems existing in the current development of cultural and creative products,expecting to propose new ideas and promotion strategies for the development of cultural and creative products of the Yi ethnic epic Chigalr.