沈阳美食文化IP设计及其应用

Shenyang Cuisine Culture IP Design and Its Application

文旅融合的大背景下,地域特色美食文化产业的发展愈发受到重视。文章在艺术设计方法上采用了5S原理进行IP形象定位和设计,塑造了具有沈阳美食文化特色的IP形象,旨在提升其商业价值、文化价值和情感价值。

Under the background of the integration of literature and tourism,the development of regional characteristic food culture industry has been paid more and more attention.This paper adopts 5S principle to locate and design the IP image in the art design method,and creates the IP image with the characteristics of Shenyang food culture,aiming to enhance its commercial value,cultural value and emotional value.