数智时代学术期刊传播力建设:关键问题与路径选择

The Construction of Academic Journal Communication Ability in the Age of Mathematics and Intelligence:Key Issues and Path Selection

学术影响力是学术期刊生存和发展的根本。随着数智时代的到来,学术期刊传播的速度、广度、深度和精度发生深刻变化,期刊个性化与碎片化的特征已露端倪,催生学术期刊发展新业态。在用户需求驱动下,期刊出版机构可以通过动态挖掘用户行为数据,面向不同偏好的学术期刊用户群体,精确提炼用户需求和关注的焦点、热点,从而提供高度匹配的内容,并有针对性地精准推送给目标用户,实现由“用户找内容”向“内容找用户”的转变。数智时代,在期刊出版机构难以把握用户偏好、缺乏个性化推送、以及数字化与智能化融合动力不足而流于形式等现状下,学术期刊机构应树立“用户思维”,以用户需求驱动、平台个性化推送以及传播路径层面来设计提升学术期刊传播力的框架体系,构建数智时代学术期刊传播生态视图,探究学术期刊传播力建设的关键问题与路径选择,以期实现期刊出版深度融合,创新发展模式。

Academic influence is the foundation of the existence and development of academic journals.With the coming of the age of mathematics and intelligence,the speed,breadth,depth and precision of academic journals have changed greatly.Driven by users'needs,journal publishers can mine user behavior data dynamically,facing different interest user groups of academic journals,and refine user's needs and focus and focus accurately,thus provide highly matched content,and pertinently and accurately push to the target users,so as to achieve the"User find content"to"Content find user"transformation.In the era of digital intelligence,periodical publishers have difficulty in responding to user preferences,the lack of personalized push,and the lack of digital and intelligent fusion of power and form,and so on,academic journals should set up"User thinking",and design a framework to enhance the dissemination of academic journals in terms of user demand-driven,plaform personalized push and communication path,in order to realize the deep integration of periodical publication and innovate the development mode,the paper constructs the ecological view of academic periodical communication in the age of mathematics and intelligence,and probes into the key problems and path selection of the construction of academic periodical communication ability.