乡村振兴视阈下传统文化与乡村旅游融合发展研究——以那达慕文化为例

Research on the Integration and Development of Traditional Culture and Rural Tourism from the Perspective of Rural Revitalization—Taking Naadam Culture as an Example

提出了以那达慕节为主题的乡村旅游节庆活动,开发乡村旅游文化产品以及创新乡村旅游发展模式等融合方式,分析了这些方式对乡村旅游经济效益、社会效益和生态效益的影响。最后,总结了那达慕文化与乡村旅游融合发展面临的问题和挑战,并提出了相应的对策和建议。

This article proposes integration methods such as rural tourism festival activities with the theme of Naadam festival,development of rural tourism cultural products,and innovation of rural tourism development models,and analyzes the impact of these methods on the economic,social,and ecological benefits of rural tourism.Finally,the problems and challenges faced by the integration of Naadam culture and rural tourism development were summarized,and corresponding countermeasures and suggestions were proposed.