乡村振兴背景下破解农村电商发展瓶颈的路径探索——以四川省自贡市为例

Exploring the Path to Break the Bottlenecks of Rural E-commerce Development Under the Background of Rural Revitalization—Taking Zigong City,Sichuan Province as an Example

发展农村电商是乡村产业振兴的必由之路。采用实地调研法与文献调查法,分析自贡市农村电商的发展存在的问题,探讨自贡乡村振兴背景下农村电商发展路径,给出政府主导,农产品特色产业发展、电商人才培养、电商平台建设、电商基础设施建设等方面对策建议,进一步促进当地农业发展、农民增收、农村繁荣,助力乡村振兴。

The only way to revitalize rural industries is developing rural e-commerce.The problems existing in the development of rural e-commerce in Zigong City from Sichuan Province were obtained based on the field investigation and literature survey,and the possible development paths of rural e-commerce in the context of rural revitalization were provided,such as government leadership,characteristic development of agricultural product industry,e-commerce talent cultivation,e-commerce platform construction,e-commerce infrastructure construction,etc.They would further promote local agricultural development,increase farmers’income,and rural prosperity,and assist in rural revitalization.