康养田园综合体高质量发展影响因素的分析研究——以广西恭城平安康养小镇为例

Analysis and Research on the Factors Influencing the Development of Recreation-type Field Complex—Taking Guangxi Gongcheng Pingan Recreation Town as an Example

康养田园综合体是康养产业与田园综合体融合的新型业态模式。该模式适用于具有丰富生态资源和传统养生文化的广西少数民族地区,对当地社会经济发展具有重要推动作用。选取广西恭城平安康养小镇为研究对象,采用扎根理论研究方法,探究康养田园综合体发展影响因素。结果显示,影响项目发展影响因素依次为项目质量、内部动能、外部动能3个维度。对平安康养小镇未来建设提出发展建议:一是发挥品牌效应,提升市场竞争力;二是优化内部动能,形成发展支撑力;三是引入外部力量,形成产业源动力。

Recreation-type field and garden complex is a new business model integrating recreation industry and field and garden complex.This model is applicable to the minority areas of Guangxi with rich ecological resources and traditional health culture,and has an important role in promoting local social and economic development.In this paper,we select the Pingan recreation town in Gongcheng,Guangxi as the research object and adopt the rooted theory research method to explore the factors influencing the development of recreation-type field and garden complex.The research results are realistic,and the factors influencing the development of the project are in order:project quality,internal dynamics,and external dynamics in three dimensions.The development suggestions for the future construction of Ping’an recreation town are:firstly,to give play to the brand effect and enhance the market competitiveness;secondly,to optimize the internal dynamics and form the development support force;thirdly,to introduce the external force and form the industrial source power.