新质生产力促进农文旅数字化转型路径研究

Research on Digital Transformation of Agriculture,Culture and Tourism Industry Promoted by New Quality Productivity

以数字科技为核心的新质生产力是撬动农文旅产业数字化转型、促进产业高质量发展、激发乡村振兴新动能的关键作用力。本文在系统阐释新质生产力促进农文旅产业数字化转型的内涵与系统架构的基础上,对新质生产力促进农文旅产业数字化发展的典型实践与现实困境进行了剖析。研究认为,利用新质生产力促进农文旅数字化转型正处于“风口期”,在新型文旅基础设施建设、数字化文旅平台搭建、数字化应用新场景与新模式打造等方面取得了诸多成效,但是新质生产力促进产业数字化转型仍然面临支撑体系尚未建立、数字化产品研发与应用不足、特色化发展不深、数字化素养不高等诸多困境。面对新质生产力快速发展的机遇,应加强农文旅数字化转型的支撑保障,以数字科技深度应用引领产业发展,以文化基因凝练促进农文旅产业特色化发展,深化培育数字农文旅经营主体,推动农文旅产业高质量全面数字化转型。

The new quality productivity centered on digital technology is a crucial driving force for facilitating the digital transformation of the agriculture,culture and tourism industry,promoting high-quality development of industry and stimulating new momentum for rural revitalization.Based on the systematic explanation of the connotation and system structure of the new quality productivity to promote the digital transformation of agriculture,culture and tourism industry,this paper analyzes the typical practices and realistic dilemma of the new quality productivity to promote the digital development of agriculture,culture and tourism industry.According to the research,using new quality productivity to promote the digital transformation of agriculture,culture and tourism industry is in the'Tuyere period',and many typical achivements have been obtained in construction of infrastructure,building of digital platform of culture and tourism and the creation of new scenes and new modes of digital application.However,the industry digital transformation promoted by new quality productivity is still faced with many difficulties,such as the unestablished support system,insufficient research and application of digital products,lacking of characteristics and low digital literacy.Facing the opportunities of rapid development of new quality productivity,it is necessary to strengthen the support for the digital transformation of agriculture,culture and tourism industry,lead the industrial development with the in-depth application of digital technology,promote the characteristic development of agriculture,culture and tourism industry with the condensed culture gene and deepen the training of operating subjects of digital agriculture,culture and tourism industry,so as to promote the high-quality and comprehensive digital transformation of the agriculture,culture and tourism industry.