大道至简,以简驭忙——忙碌感对极简主义消费意愿的影响

Keep It Simple:The Impact of Busyness on Minimalist Consumption Intention

极简主义消费在“众人皆忙”的现代社会日渐兴起。本文基于控制补偿理论,揭示了忙碌感影响个体极简主义消费意愿的心理机制和边界条件。通过三个实验发现:忙碌感对人们的极简主义消费意愿有正向促进作用,控制感是解释该效应的中介机制,不同个体持有的时间观在忙碌感与极简主义消费意愿之间起着调节作用。本研究丰富了忙碌感与极简主义消费意愿的相关研究,并为企业使用极简主义消费理念吸引消费者提供了理论依据。此外,本研究对提高消费者群体的福祉具有借鉴意义。

With the increasing call for minimalist consumption in the society of“everyone is busy”,this paper reveals the mechanism and possible boundary conditions between busyness and minimalist consumption intention based on the control compensation theory.Through three experiments,we found that:busyness has a positive contribution to individuals'minimalist consumption intention,and the sense of control is a mediating mechanism to explain this effect;individuals'different time perspectives play a significant moderating role between busyness and minimalist consumption intention.The findings enrich the research on busyness in terms of minimalist consumption intention,and provide insights for enterprises on how to utilize minimalist consumption concepts to attract consumers in the context of the“everyone is busy”era.It also holds practical significance in effectively improving consumer well-being.