巴蜀体育非遗与旅游业融合的现实困囿及破解路径

The Realistic Constraints and Solutions to the Integration of Bashu Sports Intangible Cultural Heritage and Tourism Industry

“以文塑旅、以旅彰文,推进文化和旅游深度融合发展”,是新时代文旅发展的必然要求。本文运用文献、数据、案例等研究方法对巴蜀非遗传统体育项目与旅游业融合发展进行探究。研究结果显示:巴蜀非遗传统体育项目与旅游业的融合存在协同发展滞后、资源挖掘不足,模式固化、壁垒频现等现实困囿。因此“体育+旅游”的深度融合发展需要从制度、人才、品牌和协同发展等多个方面深度挖掘,形成一体化模式。

It is an inevitable requirement for the development of culture and tourism in the new era to promote the deep integration of culture and tourism by shaping tourism with culture and highlighting culture with tourism.This article uses research methods such as literature review,data analysis,and case studies to explore the integration and development of traditional sports and tourism in Bashu's intangible cultural heritage.The research results show that there are practical constraints in the integration of traditional sports projects of Bashu intangible cultural heritage with the tourism industry,such as lagging collaborative development,insufficient resource exploration,solidified models,and frequent barriers.Therefore,the deep integration and development of"sports+tourism"requires in-depth exploration from multiple aspects such as system,talent,brand,and collaborative development,forming an integrated model.