拟剧理论下小红书学习博主的自我呈现分析

Analysis of Self-Presentation of Xiaohongshu Learning Bloggers under the Theory of Dramaturgical Theory

学习博主是新媒体时代发展下产生的新型博主。通过传授学习经验,展现学习真实生活,能够满足当下年轻人突出自我个性的需求和社交需求。借助戈夫曼的拟剧理论,参考小红书上热门学习博主发布的内容,分析小红书学习博主自我呈现表演以及表演策略,对学习博主火热现象的反思,为未来学习博主的发展策略提供参考。

Learning bloggers are a new type of bloggers produced under the development of the new media era.By imparting learning experience and showing the real life of learning,it can meet the needs of young people to highlight their individuality and social needs.With the help of Goffman’s dramaturgical theory,referring to the content published by popular learning bloggers on Xiaohongshu,analyze the self-presentation performances and performance strategies of learning bloggers in Xiaohongshu,reflect on the hot phenomenon of learning bloggers,and provide future learning bloggers development strategy provides reference.