媒介化社会中“搭子社交”的生成逻辑探析

An Analysis of the Generative Logic of“Dazi Socialization”in a Media Based Society

数字时代的社交媒介重塑了人们的交往方式,催生出一种新型的社交形态——“搭子社交”。便捷的网络沟通工具、个性化推荐算法以及人们对归属感和即时满足的追求共同促成了“搭子社交”的流行。“搭子社交”不仅是青年群体对孤独感与社交焦虑的缓解策略,也是个体在海量信息中寻求意义联结和社会认同的过程。尽管“搭子社交”提升了社交效率与生活体验多样性,但也带来了隐私风险与社交质量下滑等问题。因此,提高个体媒介素养、优化平台监管、培养健康的社交文化在引导和规范“搭子社交”健康发展方面具有重要意义。

The social media of the digital age has reshaped people’s ways of communication,giving rise to a new form of social interaction—“Dazi Socialization”.Convenient online communication tools,personalized recommendation algorithms,and people’s pursuit of a sense of belonging and instant satisfaction have all contributed to the popularity of“Dazi Socialization”.“Dazi Socializing”is not only a strategy for young people to alleviate loneliness and social anxiety,but also a process for individuals to seek meaningful connections and social identity in the vast amount of information.Although“Dazi Socialization”improves social efficiency and diversity of life experiences,it also brings privacy risks and declining social quality.Therefore,improving individual media literacy,optimizing platform supervision,and cultivating a healthy social culture are of great significance in guiding and regulating the healthy development of“Dazi Socialization”.