跨文化传播视角下用短视频讲好中国故事初探——以YouTube平台上贵州苗绣短视频为例

A Preliminary Exploration of Telling Chinese Stories Well through Short Videos from the Perspective of Cross Cultural Communication——Taking Guizhou Miao Embroidery Short Videos on the YouTube Platform as an Example

随着短视频日益火爆,借助短视频讲好中国故事成为一种重要的对外宣传方式。本文通过分析短视频在跨文化传播中的优势与YouTube平台上贵州苗绣短视频的传播策略,提出了在跨文化传播视角下如何运用短视频工具来讲好中国故事的几点建议,旨在为“讲好中国故事,传播好中国声音,让世界认识一个立体多彩的中国”贡献自己的力量。

With the increasing popularity of short videos,telling Chinese stories well through short videos has become an important means.This article analyzes the advantages of short videos in cross-cultural communication and the dissemination strategies of Guizhou Miao embroidery short videos on the YouTube platform.It proposes three suggestions on how to use short videos to tell Chinese stories well from a cross-cultural communication perspective,aiming to provide reference for video creators to use short videos to tell Chinese stories well.