与阅读共振:有声阅读的传播场景转型

Resonating with Reading:The Transformation of Audio Reading Communication Scenarios

有声阅读以人类交流的实践为先决条件,以特殊的媒介系统为依托满足用户需求从普通传播场景转型为全场景。“全场景”是指场景要素之间相互作用,相互影响,产生相互连接关系,并创造新的社会关系和阅读方式。用户在有声阅读场景化转型的过程中体验到媒介系统的有机更新。行业从业者总结经验,优化路径,为有声阅读的发展带来思考。与此同时,传播形式会变得融合交织。主题框架也会随之改变。随着AIGC等新技术的出现,丰富了有声读物的种类和数量,影响着用户的阅读选择。在白天通勤,夜晚入睡等场景越来越多的用户为有声阅读付费。

Audio reading takes the practice of human communication as a prerequisite and relies on a special media system to meet the needs of users from the ordinary communication scene to the whole scene.“Whole scene”refers to the interaction and mutual influence between the elements of the scene,resulting in mutual connection,and creating new social relations and reading ways.Users experience the organic renewal of the media system in the process of audio reading scene transformation.Industry practitioners sum up experience,optimize the path,and bring thoughts to the development of audio reading.At the same time,forms of communication will become interwoven.The theme framework will also change.With the emergence of new technologies such as AIGC,the variety and quantity of audiobooks have been enriched,and users’reading choices have been influenced.Commuting during the day,sleeping at night and other scenarios,more and more users pay for audio reading.