高等教育领域生成式AI工具的用户使用意愿研究

Users’Willingness to Use Generative AI Tools in Higher Education

生成式人工智能(Generative AI)尤其是ChatGPT等大语言模型刚一面世,就对高等教育领域产生了冲击,也带来了机遇。而用户的使用意愿影响着生成式AI工具在高等教育领域的渗透速度和应用水平。通过对328份有效问卷数据建立基于技术接受模型(TAM)和计划行为理论(TPB)的结构方程模型,分析了生成式AI工具的用户使用意愿的影响因素。其中用户态度和感知能力等个人因素、易用性和用户体验等工具特性以及学习需求和师友的态度等教育环境因素等对用户使用意愿具有显著性影响。

Generative artificial intelligence(Generative AI),especially large language models such as ChatGPT,has had an impact on higher education since its appearance,and has also brought opportunities.The willingness of users to use generative AI tools affects the penetration rate and application level in the field of higher education.This paper studies the users'willingness to use generative AI tools in the field of higher education and its influencing factors.By building a structural equation model based on technology acceptance model(TAM)and theory of planned behavior(TPB)on 328 valid questionnaire data,this paper analyzes the factors that affect user willingness to use generative AI tools.Personal factors such as user’s attitude and perception ability,tool features such as ease of use and user experience,and educational environment factors such as learning demand and teacher and friend attitude have significant influence on user usage intention.