偷得浮生半日闲:“围炉煮茶”女性青年的互动仪式体验研究

Stealing a Half-Day Leisure:A Study on the Interactive Ritual Experience of Young Women in Boiling Tea on a Stove

“围炉煮茶”不仅提供了一种独特的饮茶方式,更成为一种社交媒介,女性青年在“围炉煮茶”休闲体验中具有独特的社交心理特征,值得深入探究。文章采用半结构化的深度访谈和参与式观察法,对女性青年在围炉煮茶消费过程中的仪式体验和仪式后的情感唤醒机制进行了研究。结果表明,相比于男性群体,女性除了工作和经济独立之外,还享受工作所带来的成就感,同时他们也承受了社会与家庭压力的矛盾与冲突;现代青年女性更追求品位与时尚、产品或服务的感性表达。洞悉女性青年在追寻“真实自我”过程中的现实困境,提出了“后真实自我”的概念,构建了围炉煮茶中女性青年的互动仪式体验模型,搭建起围炉煮茶后的情感唤醒机制,从而拓展了青年人自我身份认同的相关理论研究,丰富了消费者体验的相关研究和成果,同时为围炉煮茶的茶室、其他体验类消费的商家以及青年消费研究等提供了启示。

“Boiling Tea on a Stove”is not only a unique way of drinking tea,but also a social media.Female youth demonstrate distinctive social psychological characteristics during their leisure experiences with this activity,which is worth further exploration.Through semi-structured in-depth interview and participatory observation,the paper studies their ritual experience and the emotional awakening mechanism after their ritual among young women in the process of“Boiling Tea on a Stove”.The results show that compared with the men,women enjoy the sense of achievement brought by work and economic in dependence,while also bearing the contradiction and conflict between social and family pressure;Modern young women pursue taste and fashion,and emotional expression of products or services.The article insight fully reveals the real dilemmas faced by young women in their pursuit of the“true self”,put forward the concept of“post-true self”,constructs a model for the interactive ritual experience of young women in“Boiling Tea on a Stove”,and establishes a post-ritual emotional awakening mechanism,thereby expanding related the oretical research on young people’s self-identity,enriching consumer experience research and outcomes,and providing feasible insights for teahouses offering“Boiling Tea on a Stove”,other experiential consumption businesses,and researches on youth consumption.