乡村振兴视域下滇南Z村“产业兴村”的文旅实践

Cultural and Tourism Practice of "Industrial Revitalization" in Z Village, Southern Yunnan from the Perspective of Rural Revitalization

乡村要振兴,村庄要发展,农民要增收,就必须激发乡村内在发展潜力,依托乡村可开发的内在资源,走产业兴村之路。文章在对红河州石屏县Z村进行实地调研的基础上了解到,宝秀镇Z村历史文化底蕴浓厚,有“文献名邦、邦中之邦”“云南第一村”之美誉,属于省级历史文化名村。当地依托村庄丰富的历史文化资源以及人文景观,通过政府+村集体+市场多元主体的内外联动探索出多元主体协商互惠式文旅实践机制,打造出具有“乡愁”的特色传统旅游型村庄,成为乡村振兴的典型案例。在深化乡村振兴的理论与实践中,Z村的案例提供了宝贵的“Z村经验”。

To revitalize rural areas,develop villages,and increase farmers'income,it is necessary to stimulate the inherent development potential of rural areas,rely on internal resources that can be developed in rural areas,promote the development of industries.On the basis of field research on Z Village in Shiping County,Honghe Prefecture,the article shows that Z Village in Baoxiu Town has a rich historical and cultural heritage,and it is known as the"Land of Literature,the Land of Nations"and the"First Village in Yunnan".It is a famous provincial-level historical and cultural village.Relying on the rich historical and cultural resources,as well as cultural landscapes of the village,the local government,village collectives and market have explored a multi-party negotiation and mutual benefit cultural and tourism practice mechanism through internal and external linkage,creating a traditional tourism village with"nostalgia"characteristics,which has become a typical case of rural revitalization.In the theory and practice of deepening rural revitalization,the case of Z Village provides valuable experience.