新质生产力视域下文创产业创新升级路径研究

Research on the Innovation and Upgrading Path of Creative Industries from the Perspective of New Quality Productivity

在新质生产力日益成为经济发展重要驱动力的背景下,文创产业作为文化与经济融合的重要领域,其创新升级对于促进经济结构优化、提升国家文化软实力具有重要意义。新质生产力强调技术创新、模式创新以及产业融合,为文创产业带来了前所未有的发展机遇。然而,如何在充分利用新质生产力的同时,实现文创产业的创新升级,是当前亟待解决的问题。对此,本文通过阐述新质生产力对文创产业创新与升级的影响,分析新质生产力赋能文创产业创新升级的现实挑战,进而探究新质生产力视域下文创产业创新与升级的路径选择,以期推动文创产业的长远发展。

Against the backdrop of new quality productivity becoming an important driving force for economic development,the innovation and upgrading of the cultural and creative industry,as an important field for the integration of culture and economy,is of great significance for promoting economic structural optimization and enhancing national cultural soft power.New quality productivity emphasizes technologi⁃cal innovation,model innovation,and industrial integration,bringing unprecedented development opportunities for the cultural and creative industry.However,how to achieve innovation and upgrading of the cultural and creative industry while fully utilizing new quality productiv⁃ity is an urgent problem that needs to be solved at present.In this regard,this article elaborates on the impact of new quality productivity on the innovation and upgrading of the cultural and creative industry,analyzes the practical challenges of empowering innovation and upgrad⁃ing in the cultural and creative industry with new quality productivity,and explores the path selection of innovation and upgrading in the cul⁃tural and creative industry from the perspective of new quality productivity,in order to promote the long-term development of the cultural and creative industry.